I wasn’t sure I wanted to hear what people thought about the commercial viability of my radio show. That’s why I waited until the last minute to decide whether I’d take a demo to Las Vegas with me.
The offer to take my podcast to radio seemed too good to be true. And, of course, it was. So why am I trying radio again?
A friend of mine paid $500 to use a photo on his website. Not only didn’t he plan on paying anything at all, he was lucky the bill wasn’t for two or three times as much.
When I worked in advertising I watched an experienced Silicon Valley entrepreneur run his start-up into the ground. All because he believed his own hype. It doesn’t have to happen to your podcast.
How did Kim Komando turn a one-minute radio feature into a communications empire that includes a radio show, video programming, social media content, newsletters, and branded products such as Windows tablets? What podcasters can learn from her techniques.