Engagement—It Has A Nice Ring To It
In part 1 I talked about the potential value of 1930s and 40s radio commercials to both podcasters and sponsors. These commercials were effective, in large part,...
Category: Podcasting
When Rapport Turned Into Revenue
Imagine this podcasting scenario. Your show has a sponsor that picks up a healthy chunk of the cost of each episode. This sponsor chose your show because you (by...
Why You Should Give Away All Your Secrets
When I recorded the first episode of my new podcast last week my wife and friends were in the studio to cheer me on. Silently....
Why I’m Excited About A New Podcast
I’m terribly excited right now. If my excitement level could somehow be translated to the Richter Scale, the 1906 San Francisco Earthquake would seem like a grumbling stomach. All...
3 1/2 Steps For Fixing A Fatal Podcasting Error
The other night I was driving home listening to a new podcast. The host had a smooth, honest delivery and an engaging way of describing...
