Why would NPR throw away the opportunity to inform an audience where to find the content it adores when there’s no radio within earshot? It’s not as dumb as it sounds.
When Fred Jacobs writes about radio, we podcasters ought to sit up and pay attention. Much of what he has to say about radio transfers directly to the challenges we face in podcasting every day. And many of the solutions, like this, that he recommends to broadcasters are ones we can either adopt or adapt to our own situations.
Every week or so I read a post that makes me want to stand up and applaud. Here’s this week’s entry. All-news radio station WTOP...