The Most Misused Word In Podcasting
This post is about the most misused word I’ve seen since my wife referred to my writing as cute. The word is bandied about as if it were the magic bullet that will turn your podcast into an overnight sensation. With it, your brand will become the new Coca-Cola. Without it, the new Edsel (look it up). And yet, many of the people using it do so as if to demonstrate they have no idea what it means.