Jellybooks might change the way books are marketed and how they’re written. And what the company is doing may offer a peek into podcasting’s future.
Monthly Archive: March 2016
Why would NPR throw away the opportunity to inform an audience where to find the content it adores when there’s no radio within earshot? It’s not as dumb as it sounds.
Podcasting is a great medium for freezing events in time. And that amazing ability to freeze time is exactly the reason podcasters need to consider streaming their shows.
As the podcasting business consolidates, it’s not unusual for independent podcasters to find thoughts of forming a podcast network dancing in their heads. If they work together, a podcasting network can bring its founders and hosts increased visibility, improved content quality and a shot at some serious advertising dollars. If not, the network can sink itself before it gets started.
Many of us think about our podcasts in terms of maximizing the number of downloads. Intuitively, that makes sense. The bigger our reach the more clout we ought to have. But, what is the clout you’re looking for? Revenue? Street cred? Leadership? What do you have to do to achieve those goals? And, what’s the competition? This is where localism makes sense.