Podcasting is a great medium for freezing events in time. And that amazing ability to freeze time is exactly the reason podcasters need to consider streaming their shows.
As the podcasting business consolidates, it’s not unusual for independent podcasters to find thoughts of forming a podcast network dancing in their heads. If they work together, a podcasting network can bring its founders and hosts increased visibility, improved content quality and a shot at some serious advertising dollars. If not, the network can sink itself before it gets started.
Many of us think about our podcasts in terms of maximizing the number of downloads. Intuitively, that makes sense. The bigger our reach the more clout we ought to have. But, what is the clout you’re looking for? Revenue? Street cred? Leadership? What do you have to do to achieve those goals? And, what’s the competition? This is where localism makes sense.
What would you do if a minute or so of one of your podcast episodes was used as a teaching example in an online class? What if it found its way into a program on PodcastOne, Midroll or SiriusXM radio? The last thing that would come to my mind would be to issue a DMCA takedown order for copyright infringement. But, I’m not Sony.
Some public radio stations have pulled together a working committee and that committee has developed a draft specification for the standardized measurement of podcast downloads. The next sound you hear...