I wasn’t sure I wanted to hear what people thought about the commercial viability of my radio show. That’s why I waited until the last minute to decide whether I’d take a demo to Las Vegas with me.
The offer to take my podcast to radio seemed too good to be true. And, of course, it was. So why am I trying radio again?
When I worked in advertising I watched an experienced Silicon Valley entrepreneur run his start-up into the ground. All because he believed his own hype. It doesn’t have to happen to your podcast.
How did Kim Komando turn a one-minute radio feature into a communications empire that includes a radio show, video programming, social media content, newsletters, and branded products such as Windows tablets? What podcasters can learn from her techniques.
How do you describe yourself when you’re behind the microphone? Podcast host? Interviewer? Presenter? Your answer may shape how well your podcasts help you achieve your goals in the future, a future that is months, not years, away.