The Theater of Your Mind

Telling great stories in sound.

Category: Podcasting

Podcasting

And The Hits Might Keep On Coming

Imagine, if you will, a strange new world in which the only way to hear the Beatles, Rolling Stones, Elvis Presley and Frank Sinatra is to buy their recordings and listen to them in the privacy of your own iPod. Right now, the big boys of radio (and streaming) are grappling with the possibility of just such a future. But one radio broadcaster doesn’t share this vision, and and has revived an…uh…interesting legal theory. When put forth in 2009, the theory was dismissed in a heartbeat. But the modern approach has some legal heft behind it, including accidental support from the record industry. This time, the argument just might work.

Podcasting

“We Need To Stop Putting So Much Emphasis On Money.”

What can we do to make the podcasting world a better place for us to work and play? That’s what I asked Adam Mulholland, founder of the AM Podcast Network. He’s using his network, and some counter-intuitive thinking, to correct what he sees as shortcomings in the podcasting business. Here are his takes on some topics he’s passionate about.

Podcasting

Are The Trolls Back In Town?

Where’s the next Silicon Valley? Apparently it’s Belieze, home of Global Interactive Media (GIM). Surely you’ve heard of them. No? Every time you use an app to purchase music you’re listening to, you’re using their technology. Oh, no. Wait. It’s not their technology. It’s their patents. Actually, It’s not their patents. It’s the patents they acquired. Patents that have never been used to make viable product. Could it be the patent trolls are back?

Podcasting

Steve Jobs’ Brain

Brilliant as he was, Steve Jobs didn’t always think for himself. At the beginning of his career he was fortunate to have a brilliant marketer, Regis McKenna do some thinking for him. And therein lies a lesson for podcasters, a lesson that is lost in the media drumbeat about the podcast explosion.