Time magazine columnist Joel Stein once tweeted, “Everyone has a podcast.” Maybe not everyone, but surely Santa has one. Of course, with his hectic schedule, not to mention all the commercial demands on his time, aren’t you a bit curious (you know you are) about what it takes to put his podcast together?
This post is about the most misused word I’ve seen since my wife referred to my writing as cute. The word is bandied about as if it were the magic bullet that will turn your podcast into an overnight sensation. With it, your brand will become the new Coca-Cola. Without it, the new Edsel (look it up). And yet, many of the people using it do so as if to demonstrate they have no idea what it means.
Here’s a post to put on your must-read list. It’s a thought-provoking article written by Joshua Benton for the Neiman Lab blog. Benton takes a look at the similarities between the evolution of blogging and the early life of podcasting. While blogging may resemble podcasting the way baseball resembles football, media has an evolutionary inertia that exerts itself regardless of the platform. That’s why Benton’s conclusions are not to be dismissed.
For about the cost of a quality studio mic you can reduce hiss, prevent overdriving your mixer preamp and quiet your recording space with a single piece of hardware: the dbx® 286s mic pre-amp processor. I’ve been using one for about six months now, and I recently bought a second one. I’m either very stupid or this is one damn good addition to my studio. Since I have college transcripts to dispute the former, I’m sticking with the latter.
What can we do to make the podcasting world a better place for us to work and play? That’s what I asked Adam Mulholland, founder of the AM Podcast Network. He’s using his network, and some counter-intuitive thinking, to correct what he sees as shortcomings in the podcasting business. Here are his takes on some topics he’s passionate about.