Podcasting Is The New Radio? Huh?

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2 Responses

  1. This is a superb analysis. I would add one more obstacle that podcasting has to overcome: the challenges of new technology by people not accustomed to using it. Specifically, it just takes a push button or knob push to turn on a radio. Many people are baffled by their mobile devices/personal computers and how to access and download podcasts. This is not dissimilar from the learning curve for many smart phone users.

    By the way, I am a veteran of WLW-AM/Cincinnati (and managed its 50th anniversary celebration in 1972), another one of the earliest stations (owned by appliance magnate Powel Crosley), which also fits the model that Jay describes in his post.

    • Jay Douglas says:

      Thanks, as always, Dave for you comments.

      This ease-of-use issue is probably one of the most important facing podcasting in 2016. It’s possible that if podcasters don’t come up with a solution we’ll have a standard forced on us by the automotive industry. Not something I’m looking forward to.

      — jay

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