Telling great stories in sound.
Phil Schaap is a man caught in the middle. On one side there’s the Columbia University administration. On the other, SoundExchange, the non-profit organization that collects and distributes music royalties for Internet streams. What have Internet streams got to do with podcasting? It depends on how creative you are.
Dave Milberg is a former radio talent who is finding a new home in the podcast universe. He’s also taking a gamble that a formula he developed at Chicago’s WGN radio in 2010 will work in podcasting. And not land him in jail.
When Fred Jacobs writes about radio, we podcasters ought to sit up and pay attention. Much of what he has to say about radio transfers directly to the challenges we face in podcasting every day. And many of the solutions, like this, that he recommends to broadcasters are ones we can either adopt or adapt to our own situations.
As 2015 wound down, a phrase kept popping up that has me somewhat mystified. “Podcasting,” it declared, “is the new radio.” I’m in the dark as to what backs up this statement. Maybe it’s nothing more benign than pride and optimism. The trouble is, going off in this direction is hazardous to podcasting’s development.
